TpT Marketing Tips: 3 Fail-Proof Steps To Market Your TpT Store & Save Time
How comfortable are you with marketing your TPT store?
Teachers are great at creating teaching materials. But we stink at marketing them.
The truth is that TPT marketing takes a whole different skill set than what we’ve developed as teachers. And unfortunately a lot of the advice that is given to TPT sellers about marketing is not from marketing experts, but from other TPT sellers… many of whom built their stores many years ago when there was very little competition.
Most of the tips you can find about TPT marketing are actually just social media tactics. The problem is that if you really want to increase your tpt store sales you need MORE than tactics – you need a plan, and you don’t want to waste time when you could be making products.
Follow these three steps below to get your store set up for success. While it makes more work in the beginning to create a clear plan for your store, once you have it you will be able to cruise ahead!
Cruise along with a strong marketing plan
Your 3-Step TPT Marketing Plan
1. Messaging & Branding – When customers are confused, they leave and buy from someone else. To be effective at TPT marketing you need to have a crystal clear message to communicate who you are as a teacher seller, what type of products you make, who wants these products, and what they will achieve by using them. This is called your brand message. Once you know who you are as a teacher seller, who you’re talking to and what your message is, then you can make sure that everything in your TPT marketing – name, images, descriptions, etc – work together to communicate that message.
Choose a TPT store name that helps communicate something about your brand
2. Store Set-Up – Your TPT store is where the magic happens, so it’s essential to optimize your main page and product pages. Everything in your store set-up needs to be designed to communicate your brand clearly, attract the buyer’s attention, and show your products in their best possible light.
3. Customer Journey – Craft a path for your customers that will seamlessly take them from first contact with your store to becoming not just a one-time customer, but a loyal customer. Repeat customers are the key to reliable sales, but they aren’t created by accident – you have to cultivate them.
4. Bonus Step: Follow The Data – Once you have a strong brand, message and plan, now it’s all about staying the course and watching your data carefully. Understanding what to look for in your data will tell you what is working, what isn’t, and what changes you need to make.
Deciding on a niche on TpT doesn't lock you down… it actually sets you free. If you've been learning more about building a business on Teachers Pay Teachers for any length of time, then you've probably heard the phrase "find your niche". While niche does sound like a pretentious buzzword …
When Checking TpT Search Algorithm Results, Don't Forget The Other View If you've spent any time at all working on your search engine optimization for the TpT search algorithm (which you should if you want to make any money) then you've probably checked to see how your products show up …
TpT Pricing that Works One of the things that often leaves new TpT sellers scratching their heads is how to price their products. Having a solid pricing strategy is essential, because it is one of the three main ingredients needed to increase your profits. So how do you price your …
Once you have worked out the kinks with a product and it is performing well organically, then it is the time to scale up. Scaling up takes something that is already working and magnifying the result. Usually, this means adding more push marketing to your strategy. Stop! You're not ready …
Tip #1: Be ok with the fact that they may not sell right away. Even if you post a seasonal product several weeks ahead of time, it still might not gain enough traction in the search algorithm to show up. When I post a seasonal product I pretty much assume …
How to create TpT product descriptions that sell Often, teacher sellers spend so much time working on their products that by the time it's time to post them, they're feeling pretty burnt out. The problem is that if you don't put the same effort into your product listing, no one …
Recently I got an email from a list I was subscribed to. In that email, the author repeatedly used an acronym. I don't remember what the actual acronym was, so I'll use "ABC" as a substitute. "Do you use ABC in your teaching?" "How often do you use ABC?" "It's …
These TpT seller mistakes keep you from growing your store to its full potential Most people who start a TpT store are teachers, NOT business people. So it's easy, especially at the beginning, to get caught up on the wrong things. There are some mistakes that can really limit your …
How to start a TpT store There are a lot of reasons for starting a TpT store – maybe you want to supplement your income, save for retirement – or maybe you have dreams of leaving the classroom altogether. Whatever your goals, it is possible to make money on TpT …
Trying to get your products to come up in search results? You need to understand Teachers Pay Teachers SEO. While there are many factors in how TpT's search results are calculated, TpT SEO (search engine optimization) in your product description is the most important. Whether you are trying to build …
Imagine setting up a system that guides your best customers right to your products… on autopilot TpT Sellers are SO. BUSY. Most of us are still teaching full time, while trying to build a side hustle and dreaming of building a business so that we can stop teaching and have …
I tested all the *Updated* advice I could find about Pinterest for TpT Sellers. Here's what I learned. There has been a ton of discussion in the last two years or so about how Pinterest's changes have made it much more difficult for TpT sellers. But since I'm a particularly …