Are you confused about conversion rates on TpT?
There is a lot of talk about TpT conversion rates, and it can seem confusing – especially since there is a lot of conflicting advice.
What is a conversion rate on TPT?
Your tpt conversion rate is the percentage of people who look at a product page (your page views) and then go on to buy it. So for example, if your product has a conversion rate of 1%, then that means that out of 100 people looking at that product page, 1 of them ends up buying it. 1 out of 100 page views results in a purchase.
Why is your tpt conversion rate important?
Studying conversion rates are an important way of understanding how well your TPT store is performing. A product that has a high conversion rate sells more efficiently because it gets more sales per page view.
If you run any paid ads, a higher conversion rate helps you make more sales for your money. Most paid ads (Facebook, for example) will require you to pay every time your ad is viewed. So not only should you use conversion rate to help you decide which products you should promote, but also consider working to improve your conversion rates BEFORE you start paying to promote.
There is also some evidence that conversion rates play a role in TpT search rankings. Not everyone agrees with me on this, but my experiments indicate this might be the case. After all, it makes sense that TpT would want to show you products that you have a higher chance of purchasing.
Many TPT sellers put a lot of effort into driving more traffic to their product pages, but if you don’t put the same effort into improving your conversion rate, you could be wasting a lot of that traffic. If you’re hoping to increase your TPT sales, it’s a good idea to focus on improving your conversion rate first.
What is a good conversion rate on TPT?
There is no single answer to the “what is a good conversion rate” question, because there are so many factors that affect it.
In retail (brick & mortar), 5% is considered a “standard” conversion rate. That means that for every 100 people that walk into a store, you can expect about 5 people to actually make a purchase. This is important to remember in terms of setting healthy expectations, because many teachers who are new to the world of selling expect a much higher conversion.
At the beginning, start with what is a high and low conversion rate for YOU. Sort a spreadsheet of your products with the conversion rates top to bottom. What is your range of conversion rates? What products have the highest conversion rate? What products have the lowest? Once you know which products are your best and worst performing, then you can look for patterns and start working to improve them.
Conversion rates can vary widely. My best sellers have a 15-20% conversion – but that’s in a pretty niche market.
However if your conversion rate on TPT is less than 3%, it’s safe to say that you need to improve the quality of your sales page.
You need to have enough data to evaluate conversion rates accurately
The other thing that’s important to remember about conversion rates is that they aren’t very accurate if your number of views are super low. Mathematically speaking, a product needs to be active long enough for a single purchase to not completely change the percentage – at minimum a hundred views before you can really judge the conversion accurately. (Although you can certainly get some valuable insights before that!)
For example, if you only have five views on a product but one of them produces a sale, then it would look like your conversion rate is 20%. But as soon as you had just one more view to the product, that conversion rate would drop to 16%. The small number of views is making your conversion rates fluctuate widely. Conversion rates will even out the more traffic they receive.
How can I improve my conversion rate on TPT?
Positive Reviews – Good reviews from other customers help browsers feel more confident in purchasing your product. It can feel frustrating to wait for reviews to come in, but it takes time. Making sure that your products are awesome and include an info page in the product itself reminding customers to leave a review.
Reputation – Building a positive reputation for having high-quality products will also encourage customers to buy – especially if they have previously bought other products from your store.
Copywriting – Writing high quality descriptions that clearly explain what is included and how the product can be used will help customers visualize themselves using the product. Doing the work to understand your ideal customer will help you write copy that will appeal to your buyers.
Images – Having high quality images of your product and how it is used is key to helping your customers feel comfortable purchasing.
Cross-linking – Adding a few key links to related products in your product descriptions helps customers to find what they’re looking for.
What do I do with my conversion rate on tpt?
Your conversion rate can tell you a lot of next steps in your business:
- It tells you what product pages are converting well, and which ones are not generating sales. If a lot of people are looking at your sales page but not buying, then that means you need to make improvements to your product pages.
- When conversion rates are unusually high, this CAN be a signal that you should raise your prices. But you should always consider other factors as well.