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Customer Journey

TpT Sellers: Get your house in order! (Tuesday Tip)

There’s a popular theory for how TpT sellers start making the big money. Step 1: Make at least 50 products. Step 2: Advertise your products on social media. Step 3: Make all the money. If you’ve been following my ranting for any length of time, then you already know how I feel about this over-focus […]

Keywords on TPT – It’s about Your Customers, Not Search Engines

TPT sellers – are you trying to learn how to use keywords on TPT product pages? Using keywords effectively is one of the most important things you can do to help boost your teacher product sales on your blog or TPT store. And yet few TPT sellers actually take the time to learn about how […]

The Customer Journey for Teacher Sellers

The hardest part about being a teacher seller is that we are teachers, not marketers. For most of us, that means that when we try to market our products, we end up trying a bunch of individual strategies that we’ve heard about (*cough*socialmedia*cough*), but they don’t really work together. There’s no real marketing plan. The […]