Category: Teacher Marketing
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posted on
The Rule of Three
If you’ve completed my free TpT Seller brand messaging challenge, you’ve heard me talk about the lizard brain before. Basically, human brains are lazy. Our brain wants to save us energy, so it tries to avoid difficult decisions. So when you are long-winded or confusing or there are too many options, your customer’s brain shuts…
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One of the things that can make TpT sellers crazy is trying to discern exactly how to get your products high up in the search results. We know the most important factor is to use the right keywords, but there is much more to TpT’s algorithm that they don’t tell us. Lately, I’ve had some…
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posted on
Calls to Action: Get Bossy to Sell More
A call to action is your best defence against indecision If there is one thing you MUST understand about marketing, it is this: Customers don’t like making decisions. Our brains are designed to save us as much energy as possible. So when we are met with a decision that requires too much brain power, our…
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Ok, I may make some enemies today – so if you sell those cute little “store branding kits” on TPT, I apologize in advance. 🙈 When we talk about branding, first it’s important to know what branding actually means. Branding refers to what people think of when they think about your business. There are two…
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There’s a popular theory for how TpT sellers start making the big money. Step 1: Make at least 50 products. Step 2: Advertise your products on social media. Step 3: Make all the money. If you’ve been following my ranting for any length of time, then you already know how I feel about this over-focus…
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] We don’t want the flower – we want to shoot fireballs Who knew that Super Mario Bros could teach you something so important about marketing? In Super Mario Bros, the flower is a very important…
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] We all know as TpT sellers that it’s important to protect our work. Unfortunately, sometimes while protecting our products from unauthorized use we are also standing in the way of marketing our work…
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Have you optimized your TpT product titles? The key to showing up in search results – regardless of whether it’s Google, Duck Duck Go, or TpT search – is thinking like your customer. Being able to get into the mind of your customer is essential, because when you know what your customer is thinking, then…
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Positive TPT reviews are one of the most important assets we have as TPT sellers – and yet most of us don’t leverage them as much as we could. The typical way that…
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[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] TpT Sellers, you’ve been given some bad advice Recently I read a blog post for TPT sellers about marketing TPT products. One of the first sentences said, “Once you’ve finished creating a TPT…
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Are you confused about conversion rates on TpT? There is a lot of talk about TpT conversion rates, and it can seem confusing – especially since there is a lot of conflicting advice. What is a conversion rate on TPT? Your tpt conversion rate is the percentage of people who look at a product page…
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One of the things that is really hard for newer sellers (and sometimes more established sellers too) is knowing what to work on first – especially when it comes to products. Anyone who has been a TpT seller for any length of time have been there, I think. You get a great idea for a…
