Category: Teacher Marketing
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I’ve read a ton of blogs and forum posts discussing marketing of TPT stores. Understandably, TPT sellers want to know how they can help their store make more money. But friends, TpT sellers have an unhealthy obsession with social media. The problem is, almost all of the discussion I see regarding marketing is discussion about…
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TPT Store Review: Math Minds 101
Today I am reviewing the TPT store Math Minds 101. This branding review is completely unbiased and was completed for educational purposes on the subject of how to brand your TPT store. First impressions The store is colourful. Based on the store name and the message about no prep math resources, it’s fairly clear that…
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What do you do to prep your TPT store for a sale? It’s always important to keep your TPT store up to date, but an upcoming sale often brings in extra traffic and is a great excuse to make sure that everything is in tip-top shape. Go through this checklist before a sale and be…
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Studying your store statistics is one of the most important things you can do as a TPT seller to identify how well your store and individual products are performing. The problem with the statistics that Teachers Pay Teachers provides by default is that they don’t take into account how long the products have been in…
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TPT sellers – are you trying to learn how to use keywords on TPT product pages? Using keywords effectively is one of the most important things you can do to help boost your teacher product sales on your blog or TPT store. And yet few TPT sellers actually take the time to learn about how…
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Do you ever look at your TpT store data and think… “But what am I supposed to DO with this information?” The problem with TpT Store Data is that you can download a lot of information, but it’s not presented in a way that’s easy for you to use. You download a spreadsheet full of…
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The Customer Journey for Teacher Sellers
The hardest part about being a teacher seller is that we are teachers, not marketers. For most of us, that means that when we try to market our products, we end up trying a bunch of individual strategies that we’ve heard about (*cough*socialmedia*cough*), but they don’t really work together. There’s no real marketing plan. The…
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TPT Store Review: Crystal Mencia
Today I am reviewing the TPT store Crystal Mencia. This branding review is completely unbiased and was completed for educational purposes on the subject of how to market your TPT store. First impressions My first impression is that the store is colourful, but I don’t know what this store is about. Since the store name…
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TPT Store Review: Naturally Learning
Today I am reviewing the TPT store Naturally Learning. This branding review is completely unbiased and was completed for educational purposes on the subject of how to market your TPT store. First impressions From the store name and the tag line, I can easily tell right away that this seller specializes in nature-based learning products…
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Spoiler alert: It’s not about your font or colours I see a lot of teacher authors (like a certain “CEO teacher”) talking about designing their teacher store brand… and then all they talk about is fonts, colours, banners and logos. Fonts, colours, banners and logos are not a brand. They’re design elements. Unless you are…
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Have you found a real person who needs your products, or did you just make one up?
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Choosing a TPT store name is a key part of building a successful teacher business – make sure you do it right The name you choose for your TpT store makes a huge difference in how your store is perceived by customers. A professional name sets the tone by communicating that your store is high…
