Tag: tuesday marketing tips
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I started my TeachersPayTeachers store all the way back in 2009… yup, 2009. It wasn’t until I was on mat leave with my first kiddo several years later that I put any kind of serious effort into posting resources. For the next several years it was fun hobby and a great source of disposable income
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Recently I got an email from a list I was subscribed to. In that email, the author repeatedly used an acronym. I don’t remember what the actual acronym was, so I’ll use “ABC” as a substitute. “Do you use ABC in your teaching?” “How often do you use ABC?” “It’s easy to use ABC.” And
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As TpT Sellers, we’ve all been there. You’ve spent a large chunk of time creating a new resource that you’re really excited about, you FINALLY get it posted to TpT and then… crickets. The unfortunatel truth is that new products just take time to gain traction in TpT’s search algorithm. And since sales (and reviews)
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Are you looking for a TpT Seller Course? There are literally hundreds of courses out there marketed to TpT Sellers – not all of them are great and not all of them are offering what you need in your business right now. Courses can take up a lot of time -time that you could be
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Promote your TpT Store on Social Media
The #1 Mistake TpT Sellers Make on Social Media Do you use Instagram to promote your TpT products? Go to your profile page right now, and look at the last 6 posts of your grid. How many of them are product covers? If it’s more than 1, I’m going to guess that you don’t get
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The Rule of Three
If you’ve completed my free TpT Seller brand messaging challenge, you’ve heard me talk about the lizard brain before. Basically, human brains are lazy. Our brain wants to save us energy, so it tries to avoid difficult decisions. So when you are long-winded or confusing or there are too many options, your customer’s brain shuts
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One of the things that can make TpT sellers crazy is trying to discern exactly how to get your products high up in the search results. We know the most important factor is to use the right keywords, but there is much more to TpT’s algorithm that they don’t tell us. Lately, I’ve had some
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Calls to Action: Get Bossy to Sell More
A call to action is your best defence against indecision If there is one thing you MUST understand about marketing, it is this: Customers don’t like making decisions. Our brains are designed to save us as much energy as possible. So when we are met with a decision that requires too much brain power, our
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Ok, I may make some enemies today – so if you sell those cute little “store branding kits” on TPT, I apologize in advance. 🙈 When we talk about branding, first it’s important to know what branding actually means. Branding refers to what people think of when they think about your business. There are two
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There’s a popular theory for how TpT sellers start making the big money. Step 1: Make at least 50 products. Step 2: Advertise your products on social media. Step 3: Make all the money. If you’ve been following my ranting for any length of time, then you already know how I feel about this over-focus
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] We don’t want the flower – we want to shoot fireballs Who knew that Super Mario Bros could teach you something so important about marketing? In Super Mario Bros, the flower is a very important
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We all know as TpT sellers that it’s important to protect our work. Unfortunately, sometimes while protecting our products from unauthorized use we are also standing in the way of marketing our work to its full potential. One of the most common ways that I see this is with product previews. Why are we slapping
