Tag: copywriting
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Recently I got an email from a list I was subscribed to. In that email, the author repeatedly used an acronym. I don’t remember what the actual acronym was, so I’ll use “ABC” as a substitute. “Do you use ABC in your teaching?” “How often do you use ABC?” “It’s easy to use ABC.” And…
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Calls to Action: Get Bossy to Sell More
A call to action is your best defence against indecision If there is one thing you MUST understand about marketing, it is this: Customers don’t like making decisions. Our brains are designed to save us as much energy as possible. So when we are met with a decision that requires too much brain power, our…
