Do you feel like your TpT Store is invisible to customers?
It’s frustrating when you’ve worked so hard on creating products for your TPT store, but it feels like you’re not getting the sales you expected.
Unfortunately, creating great products isn’t enough to get your store noticed on TpT. In order to gain a customer following, you need to have a plan.
Your brand message is EVERYTHING
If you want to create a TpT store brand that makes people want to buy, you need to have a niche and a brand message to go with it.
The first step in a marketing plan is knowing who you are, what you’re selling, who you’re selling to, and why they need it. Some people also call it a niche or unique selling proposition.
A strong brand message makes everything easier:
- It’s easier to choose what resources to make next.
- It’s easier to write your product descriptions.
- It’s easier to get your customers’ attention.
- It’s easier to write emails to your mailing list.
- It’s easier to leverage social media in a way that works.
When you do the work to identify a clear niche for your TPT store and the right messaging to go with it, you’ll not only feel more confident about the direction of your store, you’ll have a solid plan that will keep you focused. You’ll stop messing around with a bunch of tactics (like social media) that aren’t aligned with your message.
Ready for the most productive 5 days of your marketing life? Let’s go!
This free 5-day brand makeover mini-course will take you through the process of creating a strong brand message for your TpT store that will grab customers attention and help you sell your products (without feeling like a used car salesman!) Each day you’ll receive an email with a short assignment, including easy to use worksheets. By day 5, you’ll be ready to give your store a messaging makeover.